Find out what is actually growing your rent roll
Attribute every signed management back to the enquiry that started it.
Briick stamps every landlord enquiry with its source at the moment of capture, carries it through qualification, appraisal, and signature, and writes the outcome back to your CRM. The report shows managements signed by source, conversion at each stage, days from appraisal to signature, and rent roll value added, all measured against the baseline you set before anything changed.
Source stamped at capture
A landlord enquiry arrives from realestate.com.au, Domain, your website, the phone line, a sign board, or a referral. An AI agent stamps the source onto the owner record at the moment of capture, before anyone touches it.
Source carried through every stage
The source travels with the owner record through qualification, appraisal booking, the appraisal itself, and every follow-up. Edits, reassignments, and merges keep it intact, so the field is still right in month nine.
Outcome written back and linked
When the management agreement is signed, the agent writes the outcome back against the owner record and links it to the enquiry that started it. Lost appraisals are recorded the same way, with the reason where your BDM captured one.
Attribution report assembled
The report builds itself: managements signed by source, conversion at each stage, days from appraisal to signature, and rent roll value added. Every figure sits against the baseline you measured before anything changed.
Automation works with
Before Briick
Leads slip through while your team is busy
Lead source is filled in on some records and blank on others
Portal spend gets renewed on gut feel and enquiry counts
Nobody can say which source produces managements rather than noise
Time from appraisal to signature is a number nobody owns
Rent roll growth is reported as a total, with no line back to what caused it
After Briick
Every lead gets a response in minutes, automatically
Every enquiry carries its source through to the signed management
Portal and referral spend is judged on managements signed rather than enquiry volume
Conversion is visible by source, by BDM, and by stage
Days from appraisal to signature is tracked and trending
Rent roll growth traces back to the channel that produced it
By the numbers
Stamped with its source at capture
Enquiry, qualified, booked, appraised, signed
Baseline before anything changes
Works while you sleep
How it works. Set up once. Runs forever.
Connect your lead sources, CRM, and PMS
Briick connects to your lead sources (realestate.com.au, Domain, your website forms, phone, SMS) and to your CRM and PMS (Rex, VaultRE, AgentBox, PropertyMe, Property Tree, Console Cloud). The source field lives on the owner record in your system, so the data stays where your team already works.
Define your stages and your rent roll multiple
Define the stages your pipeline actually runs (enquiry, qualified, appraisal booked, appraisal completed, signed) and what counts as a signed management for reporting. Set the rent roll multiple your agency uses so the value column matches the number you quote elsewhere.
Set the baseline before you change anything
Run for a fortnight before you change any other process. Appraisals run, managements signed, and days to signature become the baseline. Every later report reads against it, which is what makes the numbers mean something at renewal.
Set the cadence, then query it by voice
Decide who receives the report and how often, weekly to a BDM or monthly to the principal. Once it is live, ask Briicky for any cut of the numbers by voice, and adjust the stages or the multiple the same way.
Ready to put AI agents to work in your business?
FAQs
Answers to the questions we hear most.
Every channel the enquiry can arrive through: realestate.com.au, Domain, your website forms, the phone line, sign boards with a tracked number, referrals from your sales team, and repeat landlords. The source is stamped on the owner record at the moment of capture, so it survives every later edit. Where an owner touches several channels before they enquire, first and last touch are both recorded and the report can be read either way.
That is the normal starting point. Historical records with a blank source stay blank, because inventing attribution after the fact produces a report nobody trusts. The clean data starts the day the agent goes live, which is why the first report is worth reading at day sixty rather than day seven. Any existing source data your CRM already holds is carried across as-is.
Briick reads and writes to PropertyMe, Property Tree, Console Cloud, Rex, VaultRE, and AgentBox, and connects to most others by API or webhook. The source field lives on the owner record in your CRM, so the reporting runs on your data in your system. Nobody logs into a second dashboard to keep it current.
By default, annual management fee income for the property, multiplied by the rent roll value multiple your agency uses. Australian rent rolls commonly trade between two and a half and three times annual management income, and the eastern seaboard median management income per property was $1,838 in FY2025 (Real Estate Dynamics). You set the multiple, and you can change it later without losing the history. The report shows fee income and rent roll value side by side, so the number you quote at a board meeting matches the number you quote to a buyer.
