Stop wasting BDM time on unqualified leads

Send your BDMs only the leads worth converting.

Briick responds to every new lead instantly, asks qualifying questions, scores intent, and routes high-quality prospects directly to your BDM priority list, while nurturing the rest automatically. Your team converts more, filters less.

How this automation works

Lead enquires

A landlord enquires via your website, realestate.com.au, Domain, phone, SMS, or email. Briick captures the lead instantly across every channel.

AI agent responds in seconds

An AI agent replies within seconds in your agency's voice. It introduces itself, opens a natural conversation, and begins to understand the lead's situation.

Lead is qualified automatically

Through natural conversation, an AI agent captures investor vs owner-occupier status, timeframe to list or rent, current management situation, and signs of intent.

High-quality leads routed to BDM

Qualified leads land directly on your BDM's priority list with full conversation context, lead score, and recommended next action, ready to book an appraisal.

Automation works with

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What changes when Briick handles your follow-up

Before Briick

Leads slip through while your team is busy

BDMs spend too much of their day on leads with no real intent

Investor and owner-occupier leads are mixed together with no segmentation

Long-term leads are forgotten because there's no nurture process in place

First response times stretch into hours, and most leads have moved on by then

Lead source ROI is invisible because qualification data isn't captured consistently

After Briick

Every lead gets a response in minutes, automatically

BDMs spend their time on qualified, high-intent leads, not filtering

Investor leads route differently to owner-occupiers, so each gets the right conversation

Long-term leads stay warm in nurture sequences for weeks or months

Every lead receives an instant first response, day or night

Qualification data populates your CRM automatically. Lead source ROI becomes clear.

"Briick has been a game changer. It handles the back and forth that used to eat most of our day. It allowed us to keep quality high even as our volume exploded.It's like magic — I wish I'd done this sooner."
Sarah Hien Tran
CEO, GlamJet

How it works. Set up once. Runs forever.

Connect your lead sources

Link your website, realestate.com.au, Domain, phone, SMS, and email to Briick. Every channel captured, no lead missed.

Define your qualification criteria

Set what makes a lead high-quality for your agency: investor vs owner-occupier, portfolio size, timeframe, location, current management. Briick asks naturally in conversation.

AI agent qualifies and routes

An AI agent runs the qualification conversation in your brand voice, scores leads against your criteria, and routes high-value prospects directly to BDM priority lists with full context.

Lower-priority leads nurture automatically

Long-cycle and lower-quality leads enter automated nurture, receiving market updates, rental return reports, and check-ins until their timing aligns. Your BDM is re-notified when they re-engage.

Ready to run your business operations by voice command?

FAQs

Answers to the questions we hear most.

How does the AI distinguish investors from owner-occupiers?

The AI agent asks naturally in conversation, then uses follow-up questions to confirm. The investor vs owner-occupier label drives downstream routing.

Will leads know they're talking to an AI?

Yes. The AI agent introduces itself as an AI assistant. When a lead is ready for a BDM, the handover is fully briefed.

What happens to leads that don't qualify?

They never get discarded. Lower-priority leads enter automated nurture and stay in your pipeline until their timing is right.

Which CRMs and lead sources does this work with?

Briick connects with Rex CRM, VaultRE, AgentBox, HubSpot, Salesforce, Pipedrive, and ActiveCampaign. Sources include realestate.com.au, Domain, your website, phone, SMS, WhatsApp, and email.