AI automation agency for Sydney businesses

Keep up with enquiries. Keep the work moving.

The lead comes in by call, form or message. The next step should be clear before it goes cold. Briick builds AI agents for Sydney service businesses to ask the right questions, follow up and keep the CRM current. Our team includes people in Sydney.

Smartphone screen showing a chat interface where a user asks, 'Hey Briick, can you get Alex to find 5 new leads for Real Estate Agents?' and the response says, 'Absolutely, Rebecca! I've asked Alex to find 5 new leads for Real Estate Agents.' Next to the phone are interconnected logos for LinkedIn, HubSpot, WhatsApp, Briick, and other business tools, illustrating integration with Briick's AI chat.

Put AI to work. Keep the lead moving after the first reply.

An enquiry is easy to capture and easy to lose. We look at the gap between the first reply, the useful details and the next booked action. Then we build around that gap.

1. Identify

Find where good enquiries stall.

Bring a few recent enquiries. We trace who replied, what they asked, what went into the CRM and where the follow-up stopped. That gives us a real first task to fix.

Review recent leads
  • Trace every reply
  • Check the CRM fields
  • Find missed follow-ups
Choose a lead path
  • Set the qualifying questions
  • Track the next action
  • Set the handover rules

You know which lead path to fix first and how to judge it.

2. Build

Turn the next step into a workflow.

We connect the enquiry to your CRM and booking steps. The agent asks the agreed questions, records the answer and moves the lead on. Your team tests the handover before it goes live.

Use your lead sources
  • Set the qualifying questions
  • Write to the right fields
  • Route the next action
Test before launch
  • Test real enquiries
  • Hand over with context
  • Get your team ready

Your team sees every handover before launch.

3. Optimise

Keep follow-ups from slipping again.

After launch, we check where leads stop moving, fix failures and adjust the workflow when your sales process changes. Your team keeps the final say on the conversations that need them.

Keep it running
  • Monitor the work
  • Handle exceptions
  • Support your team
Make it work better
  • Review the results
  • Refine the workflows
  • Plan what to automate next

Ongoing support for a changing pipeline.

Less admin. More sales.

Lead follow-up · Sydney

Ray White

“Briick saves us hours every week by handling repetitive follow-ups, helping our agents respond faster, nurture more leads, and close 27% more deals in Just 90 days!” — Joseph Sharpe

See what Briick can automate ↗

Customer communication · Melbourne

GlamJet

“Briick has been a game changer. It handles the back and forth that used to eat most of our day. It allowed us to keep quality high even as our volume exploded. It's like magic, I wish I'd done this sooner.” — Sarah Hien Tran, Founder & CEO

Explore business workflows ↗

People in Sydney. Headquarters in Melbourne.

Questions about lead follow-up.

Yes. Our distributed team includes people in Sydney, and Briick is headquartered in Melbourne. We plan the workflow with your team online and bring them into testing before launch.

An agent can ask the questions you agree, record the answers, update the CRM and move the lead to the next step. We scope the exact actions against your systems before building them.

Your team sets the wording, timing and stopping rules. We test ordinary and awkward replies before launch, and hand conversations to a person when the agent should not keep going.

We check your CRM's connection, fields and permissions during scoping. The build sets out what the agent can read or write and what must stay with your team.

We set clear handover rules. The agent passes an unusual question to your team with the context already collected, rather than guessing an answer.

Agree the measures before launch: response time, completed follow-ups, booked next steps or fewer missed handovers. We review the results with your team and adjust the workflow.

Questions about lead follow-up.

Does Briick have a team in Sydney?

Yes. Our distributed team includes people in Sydney, and Briick is headquartered in Melbourne. We plan the workflow with your team online and bring them into testing before launch.

What happens after a new lead comes in?

An agent can ask the questions you agree, record the answers, update the CRM and move the lead to the next step. We scope the exact actions against your systems before building them.

Can follow-ups still sound like us?

Your team sets the wording, timing and stopping rules. We test ordinary and awkward replies before launch, and hand conversations to a person when the agent should not keep going.

Will it work with our CRM?

We check your CRM's connection, fields and permissions during scoping. The build sets out what the agent can read or write and what must stay with your team.

What if a lead asks something unexpected?

We set clear handover rules. The agent passes an unusual question to your team with the context already collected, rather than guessing an answer.

How will we know it is helping?

Agree the measures before launch: response time, completed follow-ups, booked next steps or fewer missed handovers. We review the results with your team and adjust the workflow.

Show us the lead that keeps going cold

Bring an enquiry your team had to chase. We’ll map the replies, CRM update and next action, then show you where an agent can help.

Request a demo