“Briick saves us hours every week by handling repetitive follow-ups, helping our agents respond faster, nurture more leads, and close 27% more deals in just 90 days!”
Joseph Sharpe
Ray White
AgentBox vs Briick
AgentBox vs Briick: your CRM, and the AI employees that work it
Compare AgentBox, now Reapit Sales, with Briick for Australian real estate agencies: CRM features, follow-up, AI and how Briick works alongside AgentBox.
AgentBox, now sold as Reapit Sales, is a real estate sales CRM used by agencies across Australia and New Zealand. It holds the database, pipelines, appraisals, vendor management, proposals and agency websites. If you're choosing a CRM, it is one of the main options.
Briick isn't a CRM, so for most agencies this isn't an either-or. Briick builds AI employees for sales teams that work inside the CRM you already have, including AgentBox, and do the follow-up agents rarely get to: replying to every enquiry, following up open home buyers and keeping in touch with past appraisals. AgentBox stores the relationship. Briick works it.
About Briick
Briick begins with a workshop that maps how your agency wins listings, then builds AI employees around those steps. They capture every enquiry and open home visitor, qualify buyers, book inspections and appraisals, and follow up past appraisals until the owner is ready.
They talk to buyers and vendors directly by phone, SMS, email and WhatsApp, and record every conversation and outcome in AgentBox. No migration and nothing new for agents to learn. Briicky, the AI Chief of Staff, coordinates them and gives each agent a list of who to call. Pricing advice, offers and negotiation stay with the agent.
AgentBox
The AgentBox site now presents the product as "Reapit Sales, formerly Agentbox" and calls it a real estate sales CRM "by Reapit". It covers sales pipelines, a contact database that prevents duplicates, prospecting tools, appraisals, vendor management, relationship management, marketing automation, digital proposals (Agentbox Digital, formerly ProposalPoint), agency websites and a mobile app. Property management and trust accounting sit in separate Reapit products.
AgentBox says it is trusted by more than 2,000 customers across Australia and New Zealand, and the wider Reapit group reports more than 78,000 agents. Pricing is not shown on the homepage; plans are on request with a demo. The homepage does not list AI product features.
Why choose Briick
- Works with the CRM you already have, including AgentBox, Rex and VaultRE. No migration
- AI employees talk to buyers and vendors directly, by phone, SMS, email and WhatsApp
- Follows up every enquiry, open home visitor and past appraisal until there is an outcome
- Every conversation and booking is written back to AgentBox
- Briicky gives each agent a daily list of who to call and why
- Built and run for the agency, and you keep your data
Why choose the alternative
- An established Australian sales CRM with a large customer base
- Database with duplicate prevention, pipelines, appraisals and vendor management in one place
- Digital proposals and agency websites from the same vendor
- Backed by the wider Reapit group, with property management products alongside
- A mobile app for agents in the field
Where the alternative may not fit
- It is a system for agents to work in. It does not describe AI that replies to buyers or vendors for you
- Follow-up still depends on agents finding time to use the CRM's tools
- No AI product features listed on its homepage
- Pricing is not published
The verdict
If you're choosing a core sales CRM: AgentBox is the stronger fit. It is the system of record.
If you already use AgentBox and leads go cold: Briick is stronger. It works inside AgentBox and does the follow-up.
If you want buyers and vendors contacted for you on phone, SMS, email and WhatsApp: Briick is stronger. That is what its AI employees do.
AI for real estate, built around your CRM.
Briick is an Australian AI automation agency that builds and manages AI employees. For real estate agencies, those employees handle prospecting, enquiry response, buyer and seller follow-up, and CRM updates. Briicky coordinates the work; your agents keep control of advice, pricing and negotiation.
Customer stories
Don't take our word for it.
Hear it from the teams we work with.
“Briick has become indispensable to our estimating team. It helps us prepare submissions faster, improve accuracy, and deliver a more professional experience to our clients.”
Mike Rippin
Balmoral Constructions
“Briick has been a game changer. It handles the back and forth that used to eat most of our day. It allowed us to keep quality high even as our volume exploded. It's like magic, I wish I'd done this sooner.”
Sarah Hien Tran
GlamJet
“Briick helps us respond faster while keeping the quality of communication high. It has made a real difference to how organised and professional our team feels.”
Nikki Dixon
Vogue Property Management
“The quality of their work exceeded all my expectations. Highly recommend Briick for anyone needing high-quality AI solutions.”
Francesca Lecce
Four Seasons
“Working with Briick has been really great. You can have one agent doing double the amount of listings with far better prospecting and a greater efficiency.”
Joel Christian
One Agency Cairns
Customer communications
How your AI employees
speak to customers.
Calls, WhatsApp, SMS and email. Every conversation moving forward.
Turn the next enquiry
into a sales conversation.
Your AI employee answers the call, finds out what the buyer needs and spots when they also have a home to sell. Your agent gets the context and the next step.
Briicky understands. Anticipates. Acts.
Ask Briicky for a meeting brief, a lead follow-up or a CRM update. He puts your AI team to work.
How it works
Your AI workforce.
Up and running in four steps.
We handle the setup with your team, from understanding your business to getting Briicky ready for work.
01
Workshop
We map your processes, systems and data with your team.
02
Set up your business
Your data moves into your own private Briick AI database.
03
Connect your tools
We connect your email, calendar and the tools your team already uses.
04
Go live
Your team starts working with Briicky, with 30 days of HyperSupport.
Bottom line
AgentBox is a solid sales CRM, and if your agency runs on it there's no reason to leave. The question is who does the follow-up the CRM records.
Briick does it, inside AgentBox, across every channel, and hands your agents the conversations worth having. For many agencies the answer is AgentBox and Briick together.
Common questions
What people ask when choosing between AgentBox and Briick.
Not as a CRM. Briick runs on top of a CRM such as AgentBox, Rex or VaultRE. It replaces the follow-up work agents do by hand, not the CRM.
Yes. Briick's AI employees read contact history from AgentBox and write every conversation, booking and outcome back to it. The exact setup is confirmed during scoping.
Yes. The AgentBox site presents the product as Reapit Sales, formerly Agentbox, by Reapit.
No. Briick works with AgentBox, Rex and VaultRE, so your agents keep the CRM they know.
AgentBox pricing is on request. Briick is a build plus an ongoing subscription, priced on the workflows involved.
AgentBox details are from agentbox.com.au, checked 14 November 2026.