“Briick saves us hours every week by handling repetitive follow-ups, helping our agents respond faster, nurture more leads, and close 27% more deals in just 90 days!”
Joseph Sharpe
Ray White
Sintra vs Briick
Sintra vs Briick: self-serve AI helpers, or a trained AI sales workforce
Sintra sells low-cost, self-serve AI employees for small businesses. Briick builds, trains and manages an AI workforce for a service business's customer work.
Sintra sells low-cost, self-serve AI helpers, and Briick is an AI workforce for sales teams that is built and run for you. Sintra offers twelve role-based helpers for social media, customer support, sales, SEO and other tasks, aimed at solopreneurs and small teams who want help at a low monthly price.
Briick builds, trains and manages AI employees around one business's own sales process and customers, with Briicky, the AI Chief of Staff, running them. Sintra gives an owner helpers to direct. Briick delivers the work done.
About Briick
Briick starts with a workshop that gets the processes out of the owner's head, then builds agents for the recurring revenue work: answering calls, replying on WhatsApp and SMS, qualifying leads, booking, following up, chasing quotes and keeping the CRM current.
The agents are trained on defined processes, tested in a sandbox and in production, and kept in training for three to six months until they are trusted. Briicky manages the workforce, reports on it, and answers questions about the business from Slack, Microsoft Teams, WhatsApp, the Briick dashboard or a phone call.
Sintra
Sintra offers twelve AI helpers, each with a role, including Soshie for social media, Cassie for customer support, Milli for sales and Seomi for SEO. It targets solopreneurs, busy entrepreneurs and small teams, and says it serves more than 600,000 accounts in over 50 countries.
Plans are monthly, quarterly or annual, with prices on its site at the time of writing ranging from USD $15.60 to $48.50 per month depending on the billing period, and a 14-day money-back guarantee. It connects to tools including Facebook, Instagram, Gmail, Google Calendar, Outlook, Google Drive and Notion.
Why choose Briick
- Agents are designed around the business's own processes rather than generic role templates
- Trained to a trust level over three to six months, with a team accountable for the result
- The workforce answers the business phone, SMS and WhatsApp for real customers
- Briicky coordinates the agents and reports on performance
- The business's own revenue intelligence, with a next best action for each customer
- Built for Australian and New Zealand service businesses, and the business keeps its data and IP
Why choose the alternative
- Very low monthly price for a broad set of AI helpers
- Self-serve, so a business can start the same day with no project
- Clear role-based helpers for marketing, content, support and sales tasks
- Large user base across more than 50 countries
- Money-back guarantee lowers the risk of trying it
Where the alternative may not fit
- The owner directs the helpers. Designing the process and checking the output stays with the business
- Helpers are generic roles rather than agents built around one business's workflows
- Nobody trains the agents to a trust level on the business's behalf
- Its published focus is content, marketing and support tasks rather than answering a business phone and running booking and follow-up end to end
- No revenue intelligence built from the business's own wins and losses
The verdict
If you want cheap, self-serve AI help with content and marketing tasks: Sintra is stronger. It is fast to start and inexpensive.
If you want customer calls, messages, bookings and follow-up handled for you: Briick is stronger. The workforce is built and trained for that work.
If you want someone accountable for how the AI performs: Briick is stronger. Training and managing the agents is part of the service.
AI for real estate, built around your CRM.
Briick is an Australian AI automation agency that builds and manages AI employees. For real estate agencies, those employees handle prospecting, enquiry response, buyer and seller follow-up, and CRM updates. Briicky coordinates the work; your agents keep control of advice, pricing and negotiation.
Customer stories
Don't take our word for it.
Hear it from the teams we work with.
“Briick has become indispensable to our estimating team. It helps us prepare submissions faster, improve accuracy, and deliver a more professional experience to our clients.”
Mike Rippin
Balmoral Constructions
“Briick has been a game changer. It handles the back and forth that used to eat most of our day. It allowed us to keep quality high even as our volume exploded. It's like magic, I wish I'd done this sooner.”
Sarah Hien Tran
GlamJet
“Briick helps us respond faster while keeping the quality of communication high. It has made a real difference to how organised and professional our team feels.”
Nikki Dixon
Vogue Property Management
“The quality of their work exceeded all my expectations. Highly recommend Briick for anyone needing high-quality AI solutions.”
Francesca Lecce
Four Seasons
“Working with Briick has been really great. You can have one agent doing double the amount of listings with far better prospecting and a greater efficiency.”
Joel Christian
One Agency Cairns
Customer communications
How your AI employees
speak to customers.
Calls, WhatsApp, SMS and email. Every conversation moving forward.
Turn the next enquiry
into a sales conversation.
Your AI employee answers the call, finds out what the buyer needs and spots when they also have a home to sell. Your agent gets the context and the next step.
Briicky understands. Anticipates. Acts.
Ask Briicky for a meeting brief, a lead follow-up or a CRM update. He puts your AI team to work.
How it works
Your AI workforce.
Up and running in four steps.
We handle the setup with your team, from understanding your business to getting Briicky ready for work.
01
Workshop
We map your processes, systems and data with your team.
02
Set up your business
Your data moves into your own private Briick AI database.
03
Connect your tools
We connect your email, calendar and the tools your team already uses.
04
Go live
Your team starts working with Briicky, with 30 days of HyperSupport.
Bottom line
Sintra is a strong low-cost option for owners who want AI helpers they can point at tasks. Briick is for a service business that wants its customer work done properly without hiring, and is willing to invest in agents built and trained for it. The price difference reflects that difference in scope.
Common questions
What people ask when choosing between Sintra and Briick.
For a service business that wants its customer work handled, yes. Sintra gives you helpers to direct. Briick builds, trains and manages the workforce for you.
Sintra is self-serve software. Briick includes the workshop, the build, three to six months of training and ongoing management. You are paying for the outcome rather than access to helpers.
Its published helpers focus on marketing, content, support and sales tasks inside connected tools. Answering a business phone number and running booking and follow-up is core Briick work.
Yes. Some owners use a low-cost helper for social content and Briick for customer conversations.
Sintra details are from sintra.ai, checked 14 November 2026.