Start following up every lead, day and night
How to set up AI that follows up every lead until they reply
Run a Briick Workflow that contacts every new lead quickly, keeps following up across voice, SMS, email and WhatsApp until they reply, qualifies, and books the meeting.
Lead captured, Workflow triggers
A new enquiry lands via your website or ads and is created in your CRM. Briick detects the new record and starts the Briick Workflow immediately.
First touch goes out on the best channel
The AI agent sends an acknowledgement by SMS or email, or places a quick call if you prefer. It introduces your business and asks one clear next step, such as a preferred time for a call or an appointment.
Multi-channel follow-up until reply
If there is no response, the AI agent follows a timed cadence across SMS, email, WhatsApp and voice. It varies the message, respects quiet hours, and stops as soon as the person replies, books, unsubscribes, or reaches the maximum touch count you set.
Qualify and book
On reply, the AI agent qualifies against your rules for need, timing and budget, then books the meeting in your calendar and sends confirmations and reminders.
Automation works with
Before Briick
Leads slip through while your team is busy
Inconsistent follow-up means some leads never hear back.
A first reply goes out, then silence for days.
Reps chase by memory and spreadsheets.
Nights and weekends mean missed windows.
Notes scattered across inboxes, no single record.
After Briick
Every lead gets a response in minutes, automatically
Every lead is acknowledged quickly, every time.
One Briick Workflow keeps following up until reply or stop-rule.
Qualification questions asked the same way, every time.
Meetings booked in your calendar with confirmations and reminders.
CRM stays current and the team sees one 360 timeline.
By the numbers
Average time Australian businesses take to follow up a new lead, per SYSTREE
More likely to qualify when contacted within an hour, Harvard Business Review as cited by AI Cartel
Every enquiry answered and followed up by AI agents across voice, SMS, email and WhatsApp
Works while you sleep
How it works. Set up once. Runs forever.
Connect your CRM and calendar
Wire Briick to the tools you already use. Supported CRMs include HubSpot, Salesforce, Pipedrive, ActiveCampaign, Close, Copper, Attio and Zoho CRM, plus Calendly for scheduling.
Define your rules and cadence
Set qualification questions, channels to use, quiet hours, maximum touches and stop conditions. Include clear opt-out language where required.
Train the AI agent
Provide product and service FAQs, booking rules and tone. We test the script across voice, SMS, email and WhatsApp before go-live.
Go live with oversight
Monitor conversations in Briicky, the AI Chief of Staff, adjust messages and timing, and escalate to a human where sign-off or nuance is needed.
Ready to put AI agents to work in your business?
FAQs
Answers to the questions we hear most.
The Briick Workflow runs a timed, multi-channel cadence with clear rules. It varies messages, respects quiet hours, and stops the instant a person replies, books, unsubscribes, reaches the maximum touch count, or asks not to be contacted. Every conversation is logged, and Briicky, the AI Chief of Staff, can escalate to a human whenever sensitive intent or compliance language is detected.
Briick connects with HubSpot, Salesforce, Pipedrive, ActiveCampaign, Close, Copper, Attio and Zoho CRM for contact updates, and with Calendly for scheduling. If your tool is not listed, ask about options through a generic email bridge or webhook-based triggers.
Yes. The AI agent asks qualification questions you define, checks responses against your rules, and books time directly into your calendar with confirmations and reminders. When a situation needs judgement or sign-off, Briicky flags it for a human and hands over the full context.
The first touch is triggered as soon as the new lead is created in your CRM. In practice, it is sent within moments, around the clock. Exact timing depends on how your website or ads post the lead and the channel you choose for first contact.
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