Frontly vs Briick
Frontly vs Briick: an AI receptionist you set up yourself, or an AI workforce built and run for you
Frontly is an Australian AI receptionist that answers calls 24/7. Briick builds and runs an AI workforce across phone, SMS, email and WhatsApp.
Frontly and Briick are both Australian and both used by real estate and property businesses. Frontly describes itself as "the Australian AI receptionist that answers every call 24/7": it books appointments during the call, calls customers back, and speaks over 40 languages.
Briick builds and runs an AI workforce for service businesses, with real estate as its main focus. Its AI employees answer and follow up across phone, SMS, email, WhatsApp and web chat, update the CRM, and are coordinated by Briicky, the AI Chief of Staff. Frontly centres on the phone call. Briick centres on the whole customer journey around it.
Australian AI receptionist that answers and books calls 24/7, with published pricing.
Briick organises the work as six AI employees, named Prospect, Capture, Convert, Deliver, Retain and Grow, covering finding customers, capturing enquiries, converting them, keeping clients informed and following up past clients. Each works inside the systems the business already uses, such as AgentBox, Rex, VaultRE, PropertyMe or Console Cloud, and writes outcomes back to the record.
Briicky, the AI Chief of Staff, coordinates the AI employees, answers questions about the business by voice or text, and routes approvals to the right person. Briick designs and builds the workflows around the business's own processes, with a typical build of 4 to 6 weeks, and keeps running them.
Frontly is an Australian-owned AI receptionist. Its published features include answering inbound calls 24/7, checking availability and booking, moving or cancelling appointments while the caller is on the line, approved outbound follow-ups and reminders, call transcripts, transfers to staff, memory of past callers and over 40 languages. Customers customise a prebuilt receptionist workflow in a visual no-code builder.
Frontly publishes its pricing: Starter at $149 a month and Standard at $199 a month (both plus GST, with a $199 setup fee), with Pro and outbound campaigns on quote and a managed service at $499 a month. Its integrations page lists Rex as available, and VaultRE and PropertyMe as requiring vendor approval. It says records are hosted in Australia and that a receptionist can be answering calls in about an hour.
- Covers the whole customer journey, not just the phone: capture, follow-up, nurture, vendor updates and past clients
- Works across phone, SMS, email, WhatsApp and web chat as one record per customer
- Writes outcomes back to AgentBox, Rex, VaultRE, PropertyMe or Console Cloud
- Workflows are designed and built for you around your own processes, not configured by your team
- Briicky, the AI Chief of Staff, coordinates the AI employees and routes approvals to your team
- Published pricing from $149 a month plus GST
- Fast to start: answering calls in about an hour, per Frontly
- Over 40 languages for callers
- Visual no-code builder for teams that want to configure workflows themselves
- Australian-owned, with records hosted in Australia
Customer communications
How your AI employees
speak to customers.
Calls, WhatsApp, SMS and email. Every conversation moving forward.
Turn the next enquiry
into a sales conversation.
Your AI employee answers the call, finds out what the buyer needs and spots when they also have a home to sell. Your agent gets the context and the next step.
- Built around phone calls; WhatsApp and web chat are not part of its published channels
- Lower plans include call-minute caps and no integrations; integrations start on the quoted Pro plan
- Several real estate integrations, including VaultRE and PropertyMe, require vendor approval, per Frontly's own integrations page
- Bespoke workflow design is a separate agreement; on standard plans the team customises a prebuilt workflow
If you mainly need every call answered and booked, quickly and at a known price: Frontly is stronger. Its plans are built for that.
If you need every enquiry followed up across phone, SMS, email and WhatsApp until it converts: Briick is stronger. That is what its AI employees do.
If you want the workflows designed, built and run for you, with one record per customer in your CRM: Briick is stronger.
Frontly is a capable Australian AI receptionist with published prices and fast setup. Briick suits agencies that want more than the phone answered: the follow-up, CRM updates and past-client work done across every channel, built and run for them.
Common questions
Is Briick an alternative to Frontly?
Yes, for a business that wants follow-up and CRM work handled as well as calls. Frontly focuses on answering and booking calls. Briick runs the wider customer journey.
Do both work with real estate CRMs?
Frontly lists Rex as available and VaultRE and PropertyMe as requiring vendor approval. Briick writes outcomes back to AgentBox, Rex, VaultRE, PropertyMe and Console Cloud.
Can I use both?
Yes. A business could use an AI receptionist for calls and Briick for follow-up and nurture.
Frontly details are from frontly.com.au as of October 2026 and may have changed.
