Rex vs Briick
Rex vs Briick: a real estate CRM with built-in AI, or AI employees that work inside your CRM
Rex is an AI-first real estate CRM. Briick builds and runs AI employees that work on top of Rex, AgentBox or VaultRE to follow up every lead.
Rex and Briick both bring AI to Australian real estate agencies, but they sit in different places. Rex describes itself as "AI-first real estate software" and "the all-in-one real estate software platform": a CRM with marketing, websites and Rex AI built in.
Briick is not a CRM. It builds and runs AI employees that work inside the CRM an agency already uses, including Rex, AgentBox and VaultRE, answering and following up enquiries across phone, SMS, email and WhatsApp and writing the outcomes back to the record. Many agencies will not choose between them: Briick can run on top of Rex.
AI-first real estate CRM with built-in Rex AI. Briick works on top of it.
Briick's AI employees, named Prospect, Capture, Convert, Deliver, Retain and Grow, handle the customer work around the CRM: capturing open home visitors, replying to enquiries, booking appraisals and inspections, keeping vendors informed and following up past clients. They update Rex, AgentBox or VaultRE as they go.
Briicky, the AI Chief of Staff, coordinates the AI employees, answers questions about the business by voice or text, and routes approvals to the agent. Pricing advice, offers and negotiation stay with the agent. Briick builds and runs the workflows for the agency, with a typical build of 4 to 6 weeks.
Rex Software is an Australian real estate platform covering CRM, marketing (Rex Reach), websites (Rex Sites), commercial property management and trust accounting. Rex AI is built into the platform. Rex lists AI Assist, which lets agents talk to Rex by voice or text and drafts emails for review, and AI Prospecting, which surfaces a ranked list of likely listings, as live. It lists AI Nurture, an autonomous engagement layer, as coming in late 2026.
Rex says over 10,000 agency professionals use Rex CRM and reports a 97% CSAT score. Pricing is on request across Starter, Professional and Enterprise plans, with dedicated implementation, data migration and onboarding. Its integrations include CoreLogic RP Data, Pricefinder, Xero and Zapier, plus an open REST API.
- Works with the CRM you already use, including Rex, AgentBox and VaultRE, so there is no migration
- AI employees talk to customers across phone, SMS, email and WhatsApp, not just inside the CRM
- Follows up every enquiry, open home visitor and past appraisal until there is an outcome
- Briicky, the AI Chief of Staff, coordinates the work and routes approvals to the agent
- Built and run for the agency rather than configured by the team
- An all-in-one platform: CRM, marketing, websites and AI from one vendor
- AI Assist and AI Prospecting built into the agent's daily CRM
- Large Australian user base and published customer service results
- Dedicated implementation, migration and onboarding
- Open REST API and a range of real estate integrations
Customer communications
How your AI employees
speak to customers.
Calls, WhatsApp, SMS and email. Every conversation moving forward.
Turn the next enquiry
into a sales conversation.
Your AI employee answers the call, finds out what the buyer needs and spots when they also have a home to sell. Your agent gets the context and the next step.
- Moving to Rex means moving CRM, with migration and retraining
- Its autonomous nurture layer is listed as coming in late 2026 rather than live
- Rex AI works for the agent inside the CRM; Rex's pages do not describe an AI that answers and follows up consumers by phone or WhatsApp
- Pricing is not published
If you are choosing a new CRM and want AI built into it: Rex is stronger. It is the platform itself.
If you want every enquiry and past client followed up without changing CRM: Briick is stronger. It works inside Rex, AgentBox or VaultRE.
If you want customer conversations handled for you across phone, SMS, email and WhatsApp: Briick is stronger. That is what its AI employees do.
Rex is a leading Australian real estate CRM with useful AI for agents. Briick is the AI workforce that does the follow-up work around a CRM, and it works with Rex. For many agencies the answer is Rex and Briick together.
Common questions
Is Briick an alternative to Rex?
Not as a CRM. Briick runs on top of a CRM such as Rex, AgentBox or VaultRE. It is an alternative to doing the follow-up and nurture work by hand.
Does Briick work with Rex?
Yes. Briick's AI employees update Rex as they capture, follow up and book.
What about Rex AI Nurture?
Rex lists AI Nurture as coming in late 2026. Briick's follow-up and nurture work runs today, across phone, SMS, email and WhatsApp.
Rex details are from rexsoftware.com as of October 2026 and may have changed.
