Stop letting weekend leads go cold
Qualify every mortgage lead in under 90 seconds, around the clock.
Briick captures every inbound lead from comparison sites, web forms, SMS, voicemail, social ads, and direct enquiries. An AI agent qualifies the borrower across loan amount, deposit, employment, timeframe, and property type, books the consult into your diary, and writes the full scenario back to your aggregator CRM. Every interaction is recorded and indexed for compliance.
Lead arrives
A new lead lands on your phone line, web form, SMS, social ad, or comparison-site form. Briick captures it instantly with full source context.
AI agent responds in under 90 seconds
Whether by callback, SMS, or email reply, the AI agent reaches the borrower in under ninety seconds. In their preferred channel, in your brokerage's voice.
Scenario captured, no advice given
The agent qualifies the borrower: loan amount, deposit available, employment type, property type, timeframe, and any specific scenarios. It does not give credit advice or recommend products.
Consult booked into the broker's diary
Once qualified, the agent books the borrower straight into a broker's diary or queues the callback if the broker prefers. Calendar sync with Outlook, Google Calendar, or your aggregator scheduler.
Automation works with
Before Briick
Leads slip through while your team is busy
Comparison-site leads sit unanswered while competitors call within ninety seconds
Weekend and after-hours leads convert at a fraction of the rate of business-hours leads
Brokers waste daytime hours on unqualified leads that should have been screened out
CRM data stays patchy because intake happens by phone and gets re-typed later, if at all
Compliance audit trail is missing for any lead that didn't end up in the system
After Briick
Every lead gets a response in minutes, automatically
Every lead gets a qualified callback in under 90 seconds, across every channel
After-hours and weekend leads convert at the same rate as business-hours leads
Brokers only spend time on pre-qualified consults with complete scenarios
Every lead's scenario lands in your aggregator CRM with no re-typing
Every interaction is recorded, transcribed, and indexed for aggregator audit
How it works. Set up once. Runs forever.
Connect your aggregator CRM and lead sources
Briick connects to your aggregator CRM (Salestrekker, BrokerEngine, MyCRM, AFG Sherlock, Connective Mercury, Mercury Nexus, Floify, Encompass, ARIVE) and your lead sources (website, phone line, comparison sites, social ads, SMS) so everything lives in one place.
Train the agent on your brokerage's voice
The agent is trained on your past call recordings and SMS templates so it sounds like your brokerage. Set the qualifying questions, the lender categories you handle, and the scenarios that need escalation.
Define the escalation lines
You decide what stays with the agent and what goes to a broker. Specific lender questions, rate quotes, complex scenarios, and any compliance-sensitive request can be escalated automatically. Rules can be adjusted by voice through Briicky once live.
Connect your calendar and compliance log
Outlook, Google Calendar, or your aggregator CRM's scheduler. Briick also connects to your compliance and recording stack so every interaction lands in the right system from day one.
Ready to put AI agents to work in your business?
FAQs
Answers to the questions we hear most.
Briick integrates natively with Salestrekker, BrokerEngine, MyCRM, AFG Sherlock, Connective Mercury, Mercury Nexus, Floify, Encompass, and ARIVE. If your stack isn't listed, Briick connects via API or webhook.
No. The agent qualifies the borrower by capturing the scenario and booking the consult. It does not recommend lenders, products, or rates. Any product or rate question is routed to the broker through @Briicky.
Every call, SMS, email, and chat is recorded, transcribed, and indexed against the borrower record. Pullable in under sixty seconds for aggregator audits or ASIC reviews. Data retention is configurable to your aggregator's policy.
Briick is built to meet NCCP, NMLS, FCA, and FAP communication standards. The agent qualifies but never advises. Every interaction is logged with broker oversight on anything compliance-sensitive.
