Stop losing appraisals to inconsistent follow-up
Win more managements with post-appraisal follow-up that actually happens.
Briick triggers a structured follow-up sequence the moment an appraisal ends, sending thank-you summaries, key recommendations, case studies, and high-engagement alerts to your BDM. Front of mind, never intrusive.
How this automation works
Appraisal wraps up
Your BDM marks the appraisal complete in your CRM or booking system. Briick captures the trigger and starts the post-appraisal sequence automatically.
Thank-you and summary sent promptly
An AI agent sends a personalised thank-you email recapping the property and the key recommendations discussed, sent shortly after the appointment.
Nurture sequence runs
Across the following days, the owner receives case studies of similar properties, proof points on rental returns achieved, and subtle nudges toward signing, paced to feel timely, never pushy.
BDM alerted on high engagement
When the owner shows strong engagement (opens, clicks a case study, or replies), your BDM receives an instant notification with full conversation context, so they can call while interest is hottest.
Automation works with
What changes when Briick handles your follow-up
Before Briick
Leads slip through while your team is busy
Follow-up happens inconsistently, depending on how busy the BDM is
Owners hear nothing for too long, then get a generic "just checking in" email
Case studies and proof points sit in a folder, never used in follow-up
BDMs have no visibility into which owners are still engaged
Owners who weren't ready immediately are forgotten, and the lead is lost
After Briick
Every lead gets a response in minutes, automatically
Every appraisal triggers a structured, consistent follow-up sequence automatically
Owners receive a thank-you and summary promptly, every time
Case studies and rental return proof points are paced into the sequence at the right moments
BDMs are notified the moment an owner shows engagement, so they can call while it's hot
Long-cycle owners stay warm in nurture sequences until they're ready to sign
How it works. Set up once. Runs forever.
Connect your CRM and email
Link IRE, PropertyMe, and Box and dice of choice to Briick. Connect your BDM email accounts and SMS so messages send from the right team member.
AI agent triggers on appraisal completion
The moment a BDM marks an appraisal complete, an AI agent kicks off the sequence, pulling property details, recommendations, and BDM notes into the first email.
Sequence paces itself for maximum impact
Each touchpoint is timed for maximum impact across the sequence, with cadence and content configured to your agency's preferred follow-up rhythm.
Engagement alerts route to BDM
Every email open, click, and reply is monitored. When engagement crosses your threshold, your BDM receives an instant alert, so they can call while interest is highest.
Ready to run your business operations by voice command?
FAQs
Answers to the questions we hear most.
Fully configurable to suit your agency's preferred follow-up rhythm. Owners who don't sign roll into a long-form nurture sequence.
No. Every email pulls real property details, BDM notes, and matched case studies, so each one reads as personally written.
Multiple email opens, case study clicks, replies, calendar acceptances, or repeat property page views. BDMs are only alerted when engagement crosses a meaningful threshold.
They roll into a long-form nurture sequence with periodic check-ins. Your BDM is re-notified the moment they re-engage.
