Best real estate CRM in Australia: AgentBox vs Rex vs VaultRE (2026)

The best real estate CRM in Australia depends on what your agency needs most. The three main options are AgentBox (now Reapit Sales), Rex and VaultRE (now MRI Vault). Rex leads on built-in AI tools for agents, VaultRE on breadth and automated workflows, and AgentBox on a sales-focused database, appraisals and proposals. Whichever you choose, the CRM records the work. Someone still has to do the follow-up, which is where AI employees come in.

This guide explains what a real estate CRM is, how agencies use one day to day, what to look for, how the three main Australian options compare on facts from their own websites, the alternatives to each, the questions to ask in a demo, how to switch without losing data, and when to add AI on top instead of switching.

What is a CRM in real estate?

CRM stands for customer relationship management. In real estate, a CRM is the system an agency uses to store every contact, property and conversation in one place: buyers, vendors, landlords, past appraisals, open home attendees and the history of every call, email and SMS.

A real estate CRM differs from a general CRM such as HubSpot or Salesforce because it is built around property. It links contacts to listings, tracks appraisals and campaigns, syncs listings to realestate.com.au and Domain, records open home attendance and often includes vendor reporting and trust accounting. For most Australian agencies it is the system of record that everything else connects to.

How agencies use a real estate CRM day to day

• Capturing leads: portal enquiries, website forms and open home sign-ins land in the CRM as contacts.
• Managing listings: each property has its campaign, documents, vendor details and enquiry history.
• Running appraisals: appraisals are booked, recorded and followed up from the CRM.
• Keeping in touch: email and SMS campaigns, market updates and reminders go out from the database.
• Reporting: vendor reports, pipeline views and agent activity come from the same data.

The weak point is the same in every agency: the CRM can only report on follow-up that someone actually does. If enquiries wait until Monday and past appraisals are never called, the CRM simply records the gap.

What to look for in a real estate CRM

• Database quality: duplicate prevention, clean contact history and easy segmentation.
• Sales workflow: pipelines, appraisals, vendor management and reporting.
• Portal and listing sync: enquiries from realestate.com.au and Domain land in the right place.
• Automation and AI: what the CRM does for the agent, and what still depends on someone finding time.
• Integrations: data providers, accounting, websites and an open API.
• Mobile app: agents should be able to check in open home attendees and update notes on the road.
• Migration and support: implementation help, training and response times.
• Pricing: none of the three publishes prices, so ask for a quote on the same scope from each.

AgentBox (Reapit Sales)

The AgentBox site now presents the product as Reapit Sales, formerly Agentbox, a real estate sales CRM by Reapit. It covers pipelines, a contact database that prevents duplicates, prospecting, appraisals, vendor management, marketing automation, digital proposals, agency websites and a mobile app. It says it is trusted by more than 2,000 customers across Australia and New Zealand. Its homepage does not list AI product features.

Best for: sales agencies that want a clean database, proposals and websites from one established vendor. Read AgentBox vs Briick and how Briick works with AgentBox.

Rex

Rex describes itself as AI-first real estate software. It covers CRM, marketing, websites, commercial property management and trust accounting. AI Assist takes requests by voice or text and drafts emails for review, and AI Prospecting ranks likely listings. Rex lists an autonomous nurture layer as coming in late 2026. It says more than 10,000 agency professionals use Rex CRM, and integrations include CoreLogic RP Data, Pricefinder, Xero and an open API.

Best for: agencies choosing a new CRM that want AI tools built in. Read Rex vs Briick and how Briick works with Rex.

VaultRE (MRI Vault)

MRI Software presents the product as MRI Vault, formerly VaultRE, a hosted CRM covering the sales process from lead capture to settlement. Features include portal leads, automated email and SMS follow-up workflows, real-time portal syncing, trust accounting with two-way Xero, commercial leasing tools and a mobile app for open homes and appraisals. MRI says Vault is used by more than 1 in 4 agencies across Australia and New Zealand, with 3,950+ offices. Its listed AI feature is property descriptions.

Best for: agencies that want sales, trust accounting and commercial tools in one widely used platform. Read VaultRE vs Briick and how Briick works with VaultRE.

Quick comparison

• Built-in AI for agents: Rex is furthest ahead; VaultRE offers AI property descriptions; AgentBox lists none on its homepage.
• Automated follow-up: VaultRE has email and SMS workflows; Rex lists autonomous nurture as coming; AgentBox offers marketing automation.
• Trust accounting: VaultRE and Rex include it; AgentBox uses separate Reapit products.
• Published pricing: none of the three lists prices on its website.
• Two-way conversations with buyers and vendors: none of the three describes AI that holds them for you. That is the gap an AI workforce fills.

Alternatives to VaultRE, AgentBox and Rex

Alternatives to VaultRE

Rex and AgentBox are the main switches. If VaultRE works and the problem is follow-up, add AI employees inside it instead.

Alternatives to AgentBox

Rex and VaultRE are the main switches. Agencies that like AgentBox's database but lose leads after hours often keep it and add an AI layer.

Alternatives to Rex

VaultRE and AgentBox are the main switches. If you want autonomous follow-up today rather than when Rex's nurture layer arrives, an AI workforce can run inside Rex now.

Questions to ask in a real estate CRM demo

1. How do portal enquiries from realestate.com.au and Domain arrive, and how fast?
2. How does the database prevent and merge duplicate contacts?
3. What does the mobile app do at an open home?
4. Which follow-up steps are automated, and which still need an agent?
5. What AI features are live today, and which are on the roadmap?
6. Is there an open API, and which integrations do agencies like ours use?
7. Who handles data migration, how long does it take and what does it cost?
8. What training and support are included, and what are the response times?
9. What is the total monthly cost for our number of users and offices?

How to switch real estate CRM without losing data

1. Audit your data first. Clean duplicates and old contacts before migration, not after.
2. Agree what moves. Contacts, properties, notes, documents, appraisal history and campaign history.
3. Run a test migration. Check a sample of records against the old system before the full move.
4. Plan the cutover. Pick a quiet week, freeze changes in the old system and set a clear go-live date.
5. Train the team. Short sessions on the daily tasks agents use most, then a follow-up after two weeks.
6. Keep read access to the old system for a period in case anything is missing.

Add AI on top, or switch CRM?

Switching CRM means migration, retraining and months of disruption. If your CRM fits but leads still go cold, the problem is follow-up, not the CRM. AI employees can read your contacts, reply to enquiries in minutes, qualify buyers, book appraisals and write every outcome back to the CRM you already use. Switch when the CRM itself no longer fits your agency.

How Briick fits

Briick builds and runs AI employees for real estate sales teams that work with AgentBox, Rex and VaultRE. They reply to every enquiry, follow up open homes and past appraisals across phone, SMS, email and WhatsApp, and record everything in your CRM. Briicky, the AI Chief of Staff, tells each agent who to call first. Agencies that would rather consolidate can move into Briick as an AI CRM. Read more in can AI work with your existing real estate CRM? and real estate lead generation.

Product details are from agentbox.com.au and mrisoftware.com (checked 14 November 2026) and rexsoftware.com (checked 31 October 2026).

Frequently asked questions

What is a CRM in real estate?

A CRM in real estate is the system an agency uses to store every contact, property and conversation in one place. It links buyers and vendors to listings, tracks appraisals and campaigns, syncs with property portals and records the history of every call, email and SMS.

What does CRM stand for in real estate?

CRM stands for customer relationship management. In real estate it refers to software built around contacts and properties, such as AgentBox, Rex and VaultRE.

What is the best real estate CRM in Australia?

There is no single best CRM for every agency. AgentBox (now Reapit Sales), Rex and VaultRE (now MRI Vault) are the main Australian options. Rex leads on built-in AI tools, VaultRE on breadth and automation workflows, and AgentBox on a sales-focused database and proposals. Choose on fit, migration effort and support.

What are the alternatives to VaultRE?

The main Australian alternatives to VaultRE are Rex and AgentBox (Reapit Sales). If you want to keep VaultRE but get better follow-up, you can add AI employees that work inside it instead of switching.

What are the alternatives to AgentBox?

The main Australian alternatives to AgentBox are Rex and VaultRE (MRI Vault). Agencies that like AgentBox but struggle with follow-up can add an AI layer on top rather than migrating.

Should I switch CRM to get AI?

Not necessarily. Switching means migration and retraining. Adding AI employees that read and write to your existing CRM gets you AI follow-up without changing systems. Switch when the CRM itself no longer fits.